Cash
register
receipts:
If you
generate
receipts
for your
customers,
they
should
include
more
than
just a
transaction
record.
Inform
customers
of
special
events
and
products.
e-Mail
signatures:
When you
send
emails,
including
personal
emails,
include
your
contact
information,
a
description
of your
site's
unique
selling
points,
and a
heads up
about
what is
new on
the
site.
Voice-mail
messages:
Instead
of
wasting
time
with
instructions
on
leaving
a
message,
remind
callers
to visit
your Web
site or
take
advantage
of
upcoming
seasonal
promotions.
You
could
also use
your
company's
tag line
or
slogan
in the
message
to
reinforce
awareness.
Product
shipments:
When you
ship or
deliver
products,
include
an extra
catalog,
sales
sheet or
coupons
in the
package,
making
it
easier
for
customers
to place
additional
orders.
